2014考研英語:閱讀理解專項練習及答案(一)_跨考網(wǎng)
2014考研英語:閱讀理解專項練習及答案
Passage 1
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉)restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success untilthey met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers' fast-food restaurants and bought the right to franchise(特許經(jīng)營)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(拱門).
Today McDonald's is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald's had over $ 1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
2022考研初復試已經(jīng)接近尾聲,考研學子全面進入2023屆備考,跨考為23考研的考生準備了10大課包全程準備、全年復習備考計劃、目標院校專業(yè)輔導、全真復試模擬練習和全程針對性指導;2023考研的小伙伴針也已經(jīng)開始擇校和復習了,跨考考研暢學5.0版本全新升級,無論你在校在家都可以更自如的完成你的考研復習,暑假集訓營帶來了院校專業(yè)初步選擇,明確方向;考研備考全年規(guī)劃,核心知識點入門;個性化制定備考方案,助你贏在起跑線,早出發(fā)一點離成功就更近一點!
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2023全日制封閉訓練 | 全國各招生院??佳姓{劑信息匯總 | ||
2023考研先知 | 考研考試科目有哪些? | 如何正確看待考研分數(shù)線? | |
不同院校相同專業(yè)如何選擇更適合自己的 | 從就業(yè)說考研如何擇專業(yè)? | ||
手把手教你如何選專業(yè)? | 高校研究生教育各學科門類排行榜 |
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