2015考研英語(yǔ)：新題型試題精選(七)

   　　2015考研英語(yǔ)：新題型精選試題(七)

　　It is not easy to talk about the role of the mass media in this overwhelmingly significant phase in European history. History and news become confused, and one’s impressions tend to be a mixture of skepticism and optimism. (46)Television is one of the means by which these feelings are created and conveyed-and perhaps never before has it served as much to connect different peoples and nations as is the recent events in Europe. The Europe that is now forming cannot be anything other than its peoples, their cultures and national identities. With this in mind we can begin to analyze the European television scene. (47) In Europe, as elsewhere multi-media groups have been increasingly successful groups which bring together television, radio newspapers, magazines and publishing houses that work in relation to one another. One Italian example would be the Berlusconi group while abroad Maxwell and Murdoch come to mind.

　　Clearly, only the biggest and most flexible television companies are going to be able to compete complete in such a rich and hotly-contested market. (48) This alone demonstrates that the television business is not an easy world to survive in a fact underlined by statistics that show that out of eighty European television networks no less than 50% took a loss in 1989.

　　Moreover, the integration of the European community will oblige television companies to cooperate more closely in terms of both production and distribution.

　　(49) Creating a “European identity” that respects the different cultures and traditions which go to make up the connecting fabric of the Old continent is no easy task and demands a strategic choice - that of producing programs in Europe for Europe. This entails reducing our dependence on the North American market, whose programs relate to experiences and cultural traditions which are different from our own.

　　In order to achieve these objectives, we must concentrate more on co-productions, the exchange of news, documentary services and training. This also involves the agreements between European countries for the creation of a European bank will handle the finances necessary for production costs. (50) In dealing with a challenge on such a scale, it is no exaggeration to say “Unity we stand, divided we fall”-and if I had to choose a slogan it would be “Unity in our diversity.” A unity of objectives that nonetheless respect the varied peculiarities of each country.

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　　來(lái)談?wù)摯蟊娒襟w在歐洲歷史具有壓倒性地重要意義的階段中所起的作用并不是件容易的事。歷史和新聞混為一談，人們的印象往往夾雜著懷疑論和樂(lè)觀(guān)主義。(46)電視是引發(fā)和傳遞這些感受的手段之一——在歐洲近來(lái)發(fā)生的事件中，它把不同的民族和國(guó)家連到一起，其作用之大，前所未有。如今組成歐洲的無(wú)外乎它的人民，文化和國(guó)家身份。明白了這一點(diǎn)，我們可以開(kāi)始分析歐洲的電視情況。(47)在歐洲，像在其他地方一樣，傳媒集團(tuán)越來(lái)越成功：這些集團(tuán)將相關(guān)的電視、廣播、報(bào)紙、雜志和出版社組合在一起。意大利的B集團(tuán)就是一個(gè)例子，同時(shí)還有國(guó)外的馬克斯韋爾和默多克。

　　顯然，只有最大并且機(jī)構(gòu)最靈活的電視公司才有能力完全投入這樣一個(gè)充滿(mǎn)激烈爭(zhēng)奪的市場(chǎng)的競(jìng)爭(zhēng)。(48)這一點(diǎn)就足以證明，要在電視行業(yè)里生存下來(lái)并非易事。統(tǒng)計(jì)數(shù)字尤其說(shuō)明了這一事實(shí)，在80個(gè)歐洲電視網(wǎng)中，多達(dá)一半在1989年虧損。

　　此外，歐洲團(tuán)體的一體化將迫使電視公司在生產(chǎn)和銷(xiāo)售領(lǐng)域更加緊密地合作。

　　(49)不同的文化和傳統(tǒng)把歐洲大陸編織成一體，要?jiǎng)?chuàng)造出一種尊重這些不同文化和傳統(tǒng)的“歐洲品牌”絕非易事，需要人們?cè)跉W洲制造出適合歐洲的節(jié)目戰(zhàn)略性選擇。而這需要減小我們對(duì)北美市場(chǎng)的依賴(lài)程度，它們有關(guān)經(jīng)歷和文化傳統(tǒng)的電視節(jié)目和我們的是不同的。

　　為了完成這些目標(biāo)，我們必須更加關(guān)注合作的作品，新聞的交流，紀(jì)錄片服務(wù)和培訓(xùn)。這同樣要求歐洲國(guó)家之間協(xié)議成立一個(gè)處理生產(chǎn)開(kāi)銷(xiāo)必需財(cái)政的歐洲銀行。(50)在應(yīng)對(duì)如此規(guī)模的挑戰(zhàn)時(shí)，可以毫不夸張地說(shuō);“聯(lián)合，我們就生存;分裂，我們就滅亡”。如果我不得不選擇一個(gè)口號(hào)，那將會(huì)是“多樣性中的聯(lián)合”。目標(biāo)統(tǒng)一卻注重每個(gè)國(guó)家不同的特性。